About

Having pursued three seemingly disparate interests as an undergraduate at Vassar,  (Pre-med, Studio Art and Psychology), I graduated confident that I couldn't find a career to bring them all together. I found work in a lab making prosthetics and also began moonlighting as a freelance writer. During my fourth year at the lab, I got involved in the roll-out of an intranet network to 147 hospitals. I liked the synthesis of creative, strategy and tech, and with the internet boom just beginning, decided to leave the lab and focus on writing and creating websites. This led to full time work as Copy Chief at Sony for the launch of ColumbiaHouse.com and, later, to BMG and Gap Inc, where I led creative teams as Editorial Director. From concept to creative, the work got more and more digital and deeper into production as the focus of marketing gradually shifted to mobile, local and video.

At my current role at Clorox, I have been able to embrace a hybrid of strategy and creative, producing video and focusing on the social side. Though I have moved from music to apparel to CPG, in hindsight, I see a relatively straight line for my career, since I view marketing as the psychology of motivation, and my abiding interest in pop culture inspires and informs fast following content and, perhaps most importantly from a creative perspective, I still get to make things every day.