Gregor Ehrlich

Kids touch a lot of surfaces around the home. This project was conceived as a fun way to visually represent how many surfaces kids (and their dog) touch in a typical period returning home from school, to show the need for Clorox clean up. The inspiration was the work of the artist Yayoi Kusawa, who created a room at the Tate where she invited viewers to affix stickers to the wall, so that by the end of the exhibit, the walls were covered in stickers.

To highlight the fact that Green Works is a cleaner that is safe to use around pets, we held a puppy fashion show, and cleaned up the muddy paw prints in real time as they walked the catwalk/dogwalk.

This idea was inspired by the popularity of American Idol-style singing competitions, the idea being to create a “battle of the blands” where tofu squares off against rice. Both bland foods have a secret weapon, which is the transformative power of Soy Vay.

At an influencer event, we crashed the party with a team of acrobats, cheerleaders and parkour stunt jumpers, to bring some drama to the strength of Glad trash bags.

To showcase how much sugar is being fed to kids in sweetened beverages, we showed a mother preparing a super sugared drink for her child.

As part of a series of how-to videos on Kingsford Charcoal, we demonstrate grilling of lobster tails.

In the style of reality tv, we created an episode of Real Green Housewives, showcasing and having fun with the eco conscious demographic we target with Greenworks products.

As part of Fresh Step cat litter push towards a million cat adoptions from shelters, we spoke to adopters and got their stories.

To engage people with sprays, we took over a diner to shoot stories about how greasy food can bring joy to people, the underlying message being it’s ok to enjoy grease, Formula 409 is there for you when it’s time to clean up.

As part of a CRM email campaign for Hidden Valley Ranch, we crafted a message around bringing the family together around the table to savor life’s moments.

Working with SNL star Rachel Dratch, we created an awards show for cleaning, done in improv, with the comedians from Second City. The awards were all cleaning products statuettes, but the messy scenarios that Second City acted out were live tweeted in, from real users.

As the companion piece to the Soy Vay Tofu song, this was Rice representing in the Battle of the Blands.

Cleaning cutting boards with Clorox is a great way to disinfect. We wanted to make that fun.

Using social listening, we found room mates frequently fight about who did, and did not, refill the Brita pitcher. So we created a fun reminder video using Lou Ferrigno.

For vine, we created a series of cleaning videos with David Hasselhoff, to show how we can take the hassle out of cleaning.

To position Clorox Urine Remover spray as a solution both for humans and pets, I worked with Tiny Hamsters to create a tiki party where, after quite a few acorn cocktails, the hamster discovered an out order bathroom and had an accident.